I worked with the team at Volvo to launch their first all-electric car to Irish customers. The XC40 Recharge Pure Electric marks a major milestone in Volvo Cars’ electrification strategy, which is one of the boldest from any traditional car maker. As part of a long-term ambition to be climate-neutral by 2040, the company aims to be fully electric by 2030.
KPIs set out at the start of campaign – 2 online features, 2 print features and brand ambassador recruitment and management.
Volvo XC40 was featured in Irish Tatler, RSVP Magazine and Sunday Independent both in print and online. I recruited brand ambassador Finn van der Aar, marine scientist, author and speaker for the role.