Hi, I’m Fiona Donnellan, Founder of Sustainable PR, Ireland’s first dedicated PR agency for eco-conscious brands, established in 2019.

With over 12 years’ experience in PR, journalism, and communications, I specialise in helping Irish startups tell their story and capture consumer attention with features in newspapers, online publications, podcasts, social media, radio and TV.

I’ve worked with well-known brands including Volvo, Etsy, reuzi, Grown Clothing, Minor Figures, Street Feast, De’Longhi, KIND Snacks, Kopper Kreation, Glas Restaurant and Achill Island Sea Salt – supporting businesses that are doing better, not just saying it.

Sustainability isn’t a trend for me; it’s part of my everyday life. So when I founded Sustainable PR in 2019, working exclusively with brands aligned with my values felt like the obvious choice. This focus is about more than PR – it’s about using communications as a force for positive change.

As consumers become more conscious of what they buy and who they buy from, I help brands communicate responsibly, avoid greenwashing and connect with audiences who care about ethics, impact and transparency. I believe in smarter storytelling, mindful growth and encouraging people to consume less, but better.

Because good PR shouldn’t cost the planet.

Mission

As a Climate Ambassador with An Taisce, I advocate for environmental education and action, embodying the sustainable ethos of my business. Since 2019, I have supported Hometree in planting over 300 native Irish trees.

Sustainable PR helps brands tell their unique stories through social media, brand strategy, press releases, events, photocalls, influencer marketing, and creative campaigns. With extensive knowledge of the PR and communications industry in Ireland and strong media contacts, I secure the best-fit features.

Over the past seven years, I have worked with more than 100 sustainably focused clients, sharing their inspirational stories, achieving significant media reach, and facilitating their growth. See my work here.