Hi, I'm Fiona Donnellan, Founder of Sustainable PR.

I work with smart, eco-conscious, and sustainable brands that care about the planet, providing simple and effective PR strategies and storytelling to enhance their reputation. With over 12 years of experience in PR, journalism, and communications, I help Irish brands capture attention and share their unique stories. My clients include well-known brands like Volvo, Etsy, reuzi, Grown Clothing, Minor Figures, Street Feast, De’Longhi, KIND Snacks, Thanks Plants, and Achill Island Sea Salt.

Sustainability and sustainable living are part of my everyday life, so when I started my PR agency in 2019, it seemed like a natural fit to work with brands that aligned with my belief system. My focus on working with sustainable brands is a commitment to making a positive impact, resonating with consumers who increasingly value ethical and eco-friendly practices and products. There is a growing global consciousness about environmental and social responsibility, and my agency complements this. I want to see people making smarter, mindful purchases rather than overconsuming.


As a Climate Ambassador with An Taisce, I advocate for environmental education and action, embodying the sustainable ethos of my business. As a proud member of 1% for the Planet, I contribute 1% of my annual profits to conservation efforts in Ireland. Since 2019, I have supported Hometree in planting over 300 native Irish trees.

Sustainable PR helps brands tell their unique stories through social media, brand strategy, press releases, events, photocalls, influencer marketing, and creative campaigns. With extensive knowledge of the PR and communications industry in Ireland and strong media contacts, I secure the best-fit features in print, online, radio, podcast, and TV.

Over the past five years, I have worked with more than 50 sustainably focused clients, sharing their inspirational stories, achieving significant media reach, and facilitating their growth. See my work here.