I worked with V-Face The vegan restaurant to highlight their Veganuary ad campaign. Instead of using vegan advertising’s typical shock tactics to dissuade meat consumption, the campaign by The Public House took a more lighthearted approach, imagining what animals get up to in their free time – a downward hog, a cow busting a moove and a hen party!!!
KPIs set out at the start of campaign – minimum 1 national print and 1 online feature.
Secured 5 print features and 6 online features including Independent, Sunday World, Daily Mail, Sunday Mirror, Examiner, Lovin Dublin and Shelflife Magazine.
Media reach for campaign 1,311,189.