The Canopy, Sligo partnered with Hometree on a conservation project and I worked with them to make the announcement in the press.
The KPIs set out at the start of the campaign – 2 online features, 2 print and 1 radio feature.
I secured 3 online features, 4 print and 1 radio feature.
The story was featured on Ocean FM segment discussing the project, along with a feature in local newspaper the Sligo Weekender. National coverage included Irish Independent, Examiner, Sunday Times, Irish Country Magazine and Business Post.
The media reach was 849, 852.