Launch reuzi, a minimal waste lifestyle store in Foxrock, Dublin.
KPIS set out at the start of campaign – 2 online features, 2 print, 1 radio or podcast.
14 online features, 8 print and 1 podcast including LovinDublin.com, Her.ie, The Gloss, Irish Times, Sunday Times, Image.ie and House and Home Magazine.
Estimated PR value €223,800.
This campaign reached over 1 million people.