Minor Figures


I worked with Minor Figures to launch their new Oat M*lk at-home range.


KPIs set out at the start of campaign – 2 online and 2 print features and raised brand awareness in the Irish market with sampling and gifting.


Secured 3 print and 10 online features including Char Magazine, LovinDublin, Dublin Live, FM104 and Irish Independent Sunday Life Magazine. FM 104, Lovin, DublinLive, Q102 and Char Mag all shared free coffee news on social - Instagram posts/stories, Facebook and Twitter. Joe.ie and Lovin.ie shared the Free Coffee morning on social media.
There was a 47% return on investment from press packs/gifting.