I worked with KIND to launch their new recyclable wrapper in Ireland. KIND is the company behind some of the most popular snacks which are not only delicious and nutritious, but you can now pop the wrapper in your kerbside recycling bin. We worked with four content creators and sent 20 fully recyclable press kits to journalists to see the new packaging first hand.
KPIs set out at the start of the campaign – secure national press coverage, get thousands of eyeballs on the sustainability story, and help bolster positive sentiment.
Social media reach with brand ambassadors' content was 20,117. Press coverage media reach was 218,014. Secured national press coverage in RSVP Magazine, Irish Daily Star, and Sunday Times and got thousands of eyeballs on the sustainability story (238,000+).