I worked with Marc Carey from Incredible Socks to tell the business story and secure press coverage in Christmas Gift Guides. Incredible Socks are not your ordinary pair of socks; they're made using sustainable bamboo materials. Picture this: Fun, bold, and colourful designs that make a statement and contribute to a greener planet. And here's the cherry on top – for every ounce of carbon Incredible Socks put into the environment, they offset it.
KPIs set out at the start of campaign – 2 online features, 2 print.
I secured 11 online features and 9 print features for Incredible Socks in The Irish Times, Examiner and Independent.
The campaign reached over 8.1 million people.
The media value or advertising equivalent value was €803,659.