In both 2024 and 2025, Clo Chocolates partnered with me to highlight their amazing products ahead of the Christmas gifting season. Their goal was clear: secure strong placement in national gift guides and position their handcrafted creations – made by award-winning French chocolatier Clotilde Rambaud – as must-have gifts for discerning chocolate lovers. I crafted a strategic, story-driven campaign that highlighted the artistry, luxury, and local authenticity at the heart of this Sligo-based brand.
KPIs set out at the start of the campaign – 2 online and 2 print features.
Clo Chocolates achieved consistently strong festive coverage – culminating in a media reach of 1 million in 2025. The results reinforced Clo Chocolates’ position as one of Ireland’s premium artisan confectionery brands and demonstrated how targeted PR can transform seasonal opportunities into lasting brand recognition.