I worked on a Christmas gift guide campaign for Sligo based Clo Chocolates. Clo wanted to get her award-winning chocolates included in gift guides in newspapers, magazines and publications in the lead up to Christmas. Handcrafted by French chocolatier, Clotilde Rambaud, each creation from Clo Chocolates embodies the artistry and passion that has made this brand a standout in the Irish confectionery world.
KPIs set out at the start of the campaign – 2 online and 2 print features.
I secured 31 online and print features for Clo Chocolates, reaching over 13.1 million people.
The media value or advertising equivalent value was €116,653.
This included 15 online features and 16 in print. Clo Chocolates were featured in Irish Times, Examiner, Irish Independent, Sunday Independent, Image, The Gloss, Irish Country Magazine and many more.