I worked with Cairde Sligo Arts Festival in 2023 and 2024 to get the word out about the festival to the masses.
KPIs set out at the start of the campaign – secure 2 local radio features, 8 national coverage print features, 12 national coverage online features and 6 local newspaper features. Smashed it.
In 2024 the media reach was over 32 million (32,211,740) and Advertising Value Equivalency (AVE) €652,523
I secured 1 national radio features, 2 local radio features, 1 local podcast, 42 print features and 26 online features including Independent.ie and RTE.ie.