When BOLD BUNNY – creators of Ireland’s quirkiest, ethically made greeting cards – prepared to launch their 2026 Forget-Me-Not calendars, they needed a media moment that matched their charm and purpose. I stepped in to craft a targeted PR strategy that spotlighted not only the product, but the brand’s creative ethos and sustainable production values.
Secure minimum 10 features both online and print. Target top tier press.
Over 2.4 million in media reach, including standout coverage in the Sunday Independent, Irish Examiner, Irish Country Magazine, and a national shout-out on 2FM. This campaign elevated BOLD BUNNY’s profile during a key sales period and showcased the power of strategic PR in amplifying independent Irish brands with big personality.