Launch bambooth - the first and only dentist approved bamboo toothbrush - to the Irish market. Tell the story of bambooth and its creator Niamh McGill and Joe Finnegan.
KPIs set out at the start of campaign – 2 online features, 2 print, 1 radio or podcast. Social media strategy and management.
Featured in The Irish Times Hotlist, Irish Examiner, Independent and RTE.ie and Irish Country Magazine. In total 11 print features, 15 online features and a PR value of €105,300.
Created engaging content for bambooth social media platforms and grew their following to 4k. I helped secure influencer endorsements for bambooth from The Happy Pear, Alison Curtis and Dermot Whelan from Today FM, Niamh O'Sullivan, Ornagh More Chalk, Bandeadd and Mummy Cooks.
For more, check out bambooth social media here.