In this fast-paced world of ours, how do brands stand out from the crowd? How do they get their messaging to the right audience?
It’s about telling your own unique story.
There’s only one you and you need to express that whether it’s through social media, traditional print media, online, television, radio, a smart activation or through a podcast.
Social Media is the perfect tool to get your brand messaging out there - it can help with your ranking on Google, increase leads and maximise conversion rates, drive traffic to your website and get more eyes on your brand, develop a relationship with customers by creating brand recognition. It will establish your brand as a leader in that field, a topical authority.
Social Media provides a cheaper form of advertising. With platforms like Instagram, Facebook and Twitter, brands can advertise to their customers with an increased ability to target people based on their locations, demographics, likes and dislikes. Example: An Irish organic baby blanket company can target women and men between the ages of 20 and 40 years, with an interest in organic clothing, sustainability, environments, babies, presents, gifts, living in Ireland.
Traditional print media can be a great way to reach the masses.
National newspapers like The Irish Times and Independent have a huge readership. National, regional and local newspapers are still a staple in many homes around the country and are a great way to get in front of a captive audience. Newspapers and magazines can be a great space for either short snippets about your business or long-form features and interviews.
Online is where brands need to be. If you’re a new restaurant looking to get noticed, a review on a food-focused website can help a positive message out there about your food and dining experience. Many Irish websites like Independent.ie, LovinDublin.ie, and Joe.ie are getting well over 1 million unique users every day.
Television and Radio are great options to help get your brand story to your customers, if you are a brand new startup or a brand with a new offering then you may be newsworthy. From regional radio to national TV these forms of media can generate huge brand awareness. TV and radio can be so engaging.
Podcasts are a relatively new form of media, but they are hugely effective. Podcasts can have great business potential in fact reports from Nielsen and the Interactive Advertising Bureau show that the podcast industry is on the up and this growth is set to continue – approximately 110% growth from 2016 to 2020.