The Source Bulk Foods

Campaign

Launch The Source Bulk Foods, a plastic-free grocery in Rathmines, Dublin.

Target

KPIS set out at the start of campaign – 2 online features, 2 print, 1 radio or podcast.

Results

13 online​ features, 11​ print​ and​ 7 radio mentions including Today FM, Newstalk,​ LovinDublin.com​,​ Sunday Times, Irish Times​​,​ The Gloss, Cara Magazine, Image and​ House and Home Magazine​.

Estimated PR value €266,600.