Sligo Tourism

Campaign

The team at Sligo Tourism approached me to work on promoting their video campaign set to inspire new family adventures exploring ancient castle ruins, chasing through enchanted forests and swimming in the Atlantic sea in spring 2020.

Target

The KPIS set out at the start of the campaign were promoting Sligo as a family-friendly destination, campaign video views and link backs to sligotourism.ie/offers/.

Results

7 online​ features (Lovin and Hospitality Ireland), 3 print​ including RTE Guide and Irish Independent and​ 2 radio mentions on Newstalk's The Pat Kenny Show and iRadio news bulletins.

Estimated coverage views 46.7k.