I worked on a Christmas gift guide campaign for Dublin printmakers JANDO. Julie and Owen from JANDO wanted to get their award-winning prints and jigsaws included in gift guides in newspapers, magazines and publications in the lead up to Christmas.
KPIs set out at the start of the campaign – 2 online and 2 print features.
I secured coverage for JANDO reaching over 6.2 million people.
The media value or advertising equivalent value was €700,000.
This included 20 online features and 20 in print. JANDO prints were featured in Irish Times, Examiner, Irish Independent, Sunday Independent, Irish Country Magazine, Stellar Magazine, and many more.