Launch The Source Bulk Foods, a plastic-free grocery in Rathmines, Dublin.
KPIs set out at the start of campaign – 2 online features, 2 print, 1 radio or podcast.
13 online features, 11 print and 7 radio mentions including Today FM, Newstalk, LovinDublin.com, Sunday Times, Irish Times, The Gloss, Cara Magazine, Image and House and Home Magazine.
Estimated PR value €266,600.